Design Language consists of visual
elements that are intended to harmonize
groups of products, graphic materials,
environments, or other ‘touch points’ of a
brand for the purpose of communicating to
customers and users. A design language allows
a brand to communicate its essence, values
and qualities, while communicating the function
and performance of its products.
elements that are intended to harmonize
groups of products, graphic materials,
environments, or other ‘touch points’ of a
brand for the purpose of communicating to
customers and users. A design language allows
a brand to communicate its essence, values
and qualities, while communicating the function
and performance of its products.
