meet the user:
Alyssa is a full-time undergrad student studying Pre-Clinical Health and Civic Leadership, while also working as a full-time server at a fancy steak house. She is interested in traveling, experiencing new cultures, listening to music, and enjoying the outdoors by hiking, camping, paddle boarding, and walking her dog. Alyssa enjoys living an environmentally friendly lifestyle by never purchasing new things, shopping at second hand stores, supporting farmers markets, creating renewable energy, and shopping at thrift stores such as the Buffalo Exchange. She loves the Meyers brand, Patagonia, North Face, Columbia, and Goodwill. Alyssa described her eating style as mostly vegan, except for the occasional dinner with red meat. As her schedule is extremely full, she usually packs a to-go breakfast and snacks to last her throughout the day. It is very important for Alyssa to be hands free when she travels as her only way of transportation is walking. She is interested in sleek designs that cater to her business casual style.
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design analysis:​​​​​​​
Mostly packs breakfast 
  (NEEDS TO HOLD IN HEAT) 
Hates being wasteful
  (NEEDS TO BE REUSABLE, CLEAN)
Environmentally friendly 
  (NO VIRGIN PLASTICS)
Always outdoors
  (NEEDS TO SEAL TIGHTLY)
Travels and adventures regularly
  (UTILITARIAN, DURABLE, WATERPROOF)
concepts:
final direction:
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